Trade and distribution

Trade and distribution

News Area

Here you’ll get the latest news from and about plawa.

The Polaroid Z340 Instant Digital Camera Wins Prestigious CES Innovations Award

The Polaroid Z340 instant digital camera received the 2012 International CES Innovations Design and Engineering Award. Featuring a full-function 14.0 megapixel digital camera and integrated ZINK® printer, the Polaroid Z340 is the next step in the evolution of the famed instant camera.

The Polaroid Z340 instant digital camera combines the joy of instant photo printing with a digital feature set. It received the accolade for being a digital camera that incorporates an integrated ZINK printer. The 6.9cm-LCD display flips up and works as a viewfinder. Images can be viewed, cropped and edited before printing and are automatically stored on the internal memory. Additional options allow for the manual adjustment of sharpness, contrast, colour saturation and white balance. Especially noteworthy is the ink-free zero ink printing technology: dye crystals in the photographic paper are instantly activated by heat and enable the immediate printing of vividly coloured, permanent pictures.

Since 1976, the Consumer Electronics Association (CEA) has awarded the prize for technically outstanding and innovative products in various categories. The Polaroid Z340 received the accolade in the Personal Electronics field for its cutting-edge technology and exceptional design.

A pre-eminent jury of independent industrial designers, engineers and media representatives assessed the nominated products. The CEA organizer of the International Consumer Electronics Show (CES) in Las Vegas, the largest international tradeshow for Consumer Electronics, is sponsor of the prize presentation.

plawa Announces Exclusive Partnership with Polaroid in Southeast Asia

plawa announced today the completion of an exclusive five-year licensing agreement with Polaroid in Southeast Asia. The contract includes digital cameras, digital video cameras, picture frames, and ZINK-enabled products such as instant digital cameras, instant mobile printers and photo paper. plawa is also a distributor for Polaroid imaging products in Germany and Austria.

“The Polaroid brand is synonymous with instant photo fun,” said Michael Roessler, CEO of plawa-feinwerktechnik GmbH & Co. KG “plawa has long been active in regions of Asia and we are well positioned to help Polaroid grow in this market. plawa has experience as both a distributor and manufacturer of digital cameras and we are excited to bring Polaroid to a new group of consumers.”

AgfaPhoto has a new trim look for spring

Two new AgfaPhoto wide-angle cameras with HDR function

Spotted the first signs of spring? Then that means that there's nothing quite like the great outdoors for all amateur photographers and their faithful camera right now. The two new OPTIMA 103 and OPTIMA 104 digital cameras from AgfaPhoto make it easy to capture those first shots of spring. Measuring in at only 16.9mm or 18mm in depth they are particularly slimline and practical – although anything but lean in features. 

The 4x optical wide-angle lens, HDR image capture, 12-megapixel resolution and the High Definition picture resolution (16:9) ensure sharp, colour-rich and deep-contrast shots every time. The AgfaPhoto digital cameras can even spot every laugh with the face and smile detection feature. OPTIMA cameras incorporate the red shutter button of renowned AgfaPhoto design. The AgfaPhoto OPTIMA 103 and 104 are available in photography retail shops and online stores as of April. 

AgfaPhoto OPTIMA 103+104_01032010 GB.pdf

Lady Gaga named Creative Director for Polaroid

Lady Gaga becomes the Creative Director for Polaroid. Starting in 2010, the shooting star on the music scene will design an own-product series for the legendary photography brand. During the Consumer Electronic Show in Las Vegas, Polaroid will present the partnership with the "Haus of Gaga" for the first time to an international audience. The distribution of Polaroid products in Germany will be handled by plawa.

IFA 2009: AgfaPhoto introduces three new OPTIMA digital cameras

AgfaPhoto is presenting three new digital cameras from its OPTIMA series, at IFA 2009 in Berlin. These slim-designed cameras are appointed with many technical features. Fully automatic programming and automatic photo processing software in the cameras enable even untrained photographers to attain optimal results.


AgfaPhoto digital cameras go for a swim

AgfaPhoto presents the AgfaPhoto DC-600uw, its new underwater and outdoor camera. The AgfaPhoto DC-600uw digital camera can withstand pressures of up to two bar, and is water-resistant at depths of up to 10 meters. The new DC-600uw takes videos with sound in YouTube format, which can then be immediately uploaded to any compatible online platform. More information can be found AP DC-600uw.

Mt. Everest Expedition, May 2009

Mountain climber Billi Bierling was the first German woman to climb Mount Everest via the southern route. The climb along that route is challenging in and of itself, but the altitude of 8,848 meters is what makes this climb dangerous. In order to capture this unique experience, she was carrying the AgfaPhoto OPTIMA 830UW as a reliable companion in her luggage. 

Billi Berling says about the camera: “It was great to have the light but robust AP OPTIMA 830UW with me on the summit of the mountain. It worked perfectly in an altitude of 8,848 meters, which cannot be taken for granted! It is frost-proof, which is equally indispensable at temperatures and altitudes like that. Even when I once dropped it into the snow during an ascent, I didn’t have to worry due to it being shockproof and waterproof”.

Background information and details about Billi Bierling’s expedition can be found at http://www.billibierling.com/why-everest/.


photokina 2008: UNOMAT – back on the market

The new range of the accessory brand UNOMAT will be presented for the first time by plawa-feinwerktechnik at photokina 2008 ...

Download the official press information as plawa_UNOMAT_photokina_GB


PMA 2008: The little AgfaPhoto video camera for big entertainment

Las Vegas (USA) / Uhingen (Germany). January 31, 2008. plawa, German manufacturer of AgfaPhoto cameras, presents the first digital AgfaPhoto video camera DV-5000G at PMA in Las Vegas from 01/31 to 02/02/08.

The digital 5-in-1 multimedia camera AgfaPhoto DV-5000G is presented at PMA.

Download the official press information as pdf-file.


PMA 2008: AgfaPhoto digital camera with 3

Las Vegas (USA) / Uhingen (Germany). January 31, 2008. The German manufacturer plawa presents the AgfaPhoto DC-8330i digital camera at PMA in Las Vegas from 01/31 to 02/02/08.

The AgfaPhoto DC-8330i digital camera with face tracking and picture stabilizer is presented at PMA.

Download the official press information as pdf-file.



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