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Trade and distribution

Trade and distribution

plawa - the Company

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plawa – A traditional company on its way into the future

“To never stop moving forward – rather, to always continue to surprise you with new ideas and new products, that is what motivates us” 

plawa-feinwerktechnik GmbH & Co.KG, of Uhingen, Germany, has manufactured and imported consumer goods, and exports them to wholesalers and retailers around the globe, and has done so for over 40 years. We provide a broad spectrum of high-quality products, from the areas of digital electronics and photo-technology. The focus of our product range is on digital photography and on photographic accessories. 

Europe’s exclusive “Polaroid” distributor – trademark licence for Asia
The exclusive distribution agreement concerning the Polaroid trademark shall cover all products in the digital and analogue photography sectors. This shall include digital cameras, digital picture frames, digital printers, digital and analogue instant cameras and analogue films. The distribution areas shall include Germany, Austria, Switzerland and other eastern European countries. The collaboration with the former licence holder, Global ISL, ended in November 2010. Following the restructuring, plawa has been the exclusive distributor for the new European Polaroid licence holder since July 2011 and has an exclusive trademark licence for the Asia and South East Asia regions. 

The company is well on its way to being a consumer electronics company of the future. In order to continue to promote that development, the areas of international sales, marketing, quality assurance, and service are being expanded, at the Uhingen location. In 2008, a new service center was set up and made operational. In the same year, plawa photo.digital (HK) Limited in Hong Kong was founded, as a 100% subsidiary of plawa. The Hong Kong location will steer sales in Asia and Oceania, as well as service for international customers.